The Vanella Group, Inc. News Update

The Vanella Group, Inc. Announces 13 Year Anniversary

The Vanella Group, Inc. celebrates 13 years serving enterprise technology firms to build revenue and pipeline

San Jose CA– December 18, 2012– The Vanella Group, Inc., the leading provider of executive-level tele-engagement and lead generation for enterprise technology firms announced their 13 year anniversary this coming January, 2013. Over the last 13 years, The Vanella Group, Inc. has realized many significant milestones and industry achievements that have put them in the front row of the sales and marketing enablement community.

Those notable moments include:

  • Continuous growth and agility in a volatile B2B sales environment
  • Recognition by industry experts such as The Aberdeen Group, Startup Nation, the Sales Lead Management Association, SMEI (Sales and Marketing Executives International,) and many industry outlets
  • Partnerships with best-in-class providers such as Salesforce, Marketo, InsideView, Alinean, Scribit
  • Sponsorships of conferences and events such as Dreamforce, Sales 2.0 Conference, Salesforce Automation Summit, the DMA of Northern California
  • Expanding services to include in-depth assessments and process optimization to enable companies to have visibility and engagement with prospects
  • Speaking at Dreamforce '11 and '12 in featured sessions highlighting optimized best-practices required for success in today's selling landscape
  • video feature highlighting our partnership and client success
  • Supporting many non-profit efforts through corporate giving
  • Ongoing thought leadership through whitepapers, articles, and other education channels to help B2B companies succeed in implementing successful lead generation that realize revenue achievement

The Vanella Group, Inc. has a proprietary and unique methodology, Telesales 2.0 ™, which is a highly effective relationship building model. Their unique approach helps their enterprise technology clients engage with prospects and build pipeline at an accelerated rate. Taking this approach enables tech vendors to gain access to deals they were not aware of, were unable to penetrate, and to access senior levels in organizations they did not previously have access to. Year after year, The Vanella Group, Inc. outperforms industry standards more than 5x (per biannual DMA Report)

"It is so rewarding to build a company that makes a difference for our clients” says Mari Anne Vanella, CEO of The Vanella Group, Inc., “we’ve seen amazing results with our clients, and continue to stay at the front of trends and processes that help our clients have the advantage.”

In today’s selling landscape, sales organizations have high demands and are looking for high performance solutions and providers to help them identify opportunities and gain access to the right executives with meaningful engagements with active buy-cycles. That is the objective of The Vanella Group, Inc., helping clients be in the right place at the right time. One recent client report showed that 80% of recent closed deals were directly attributed to this program.

About The Vanella Group, Inc.

The Vanella Group, Inc. provides High-Touch/High-Quality Telesales-based Engagement and Lead Generation Services for Enterprise Technology companies nationwide. Now in our 13th year, we have delivered opportunity-based programs for companies such as HP, Borland, Hitachi, SAP, and many other enterprise technology providers. The Vanella Group, Inc. is a Salesforce Enterprise Consulting Partner, InsideView Partner, Marketo Partner, Alinean Partner, Scribit Partner, and provides various services to optimize all aspects of sales enablement activity as part of their Telesales 2.0™ solution. Their programs are uniquely designed to be performance-based, overachieving traditional telesales programs 5x above industry standards (DMA Report.) For more information, visit