The Vanella Group, Inc. Sponsors Sales 2.0 Conference Showcasing Premier Providers in Sales Technology, Partners, and Processes

The Vanella Group, Inc., Oracle, Salesforce, Marketo, Jigsaw, and other industry luminaries headline sponsor list and agenda for San Francisco event.“Sales 2.0” means integrating the power of SaaS sales oriented  technologies with proven sales techniques to increase sales velocity and volume. The Sales 2.0 Conference will demonstrate how combining technology with effective processes can dramatically accelerate the sales cycle and optimize sales results.

San Jose, CA (PRWEB) March 5, 2010 -- The Vanella Group, Inc., in collaboration with Oracle, Salesforce, SAP Business Objects, Hoovers (NYSE: DNB), Marketo, and other industry leading companies, announced today its sponsorship of the 4th annual Sales 2.0 Conference ( to be held at the Four Seasons Hotel in San Francisco, March 8-9, 2010. “Sales 2.0” means utilizing the power of sales-oriented SaaS technologies with proven processes to increase sales velocity and volume. The Sales 2.0 Conference will demonstrate how combining next-generation sales enablement technologies with innovative sales processes can dramatically accelerate the sales cycle and optimize sales results.

"As Sales 2.0 has evolved, the challenge for many organizations is how to successfully leverage these solutions in combination with, or in place of, traditional selling methods. I am continually impressed with performance-based results that The Vanella Group, Inc. creates for sales leaders with their Telesales 2.0™ solution," says Gerhard Gschwandtner, Sales 2.0 Conference Co-host and Founder and Publisher of Selling Power magazine, "We are very pleased they are sponsoring this year's conference in San Francisco.

 “Sponsoring the Sales 2.0 Conference for the third time is very exciting” says Mari Anne Vanella-Wright, Founder and CEO of The Vanella Group, Inc.; “In today’s market, it’s critical that sales organizations implement proven, best practices across their sales infrastructure, strategy, and operations. Our Telesales 2.0™ solution, which supports an overall Sales 2.0 infrastructure, continues to enable our clients to reach and exceed their outsourced telesales goals. We enthusiastically support the Sales 2.0 Conference as a venue to lead change.”

The Sales 2.0 event will address industry trends and key topics such as: “Transforming Strategy into Results,” Innovations in Lead Generation & Customer Acquisition, and How to Create a Fully-Integrated Sales 2.0 Organization, to name a few. The conference will feature thought leaders in sales from companies like Gartner, Microsoft, Oracle, and VMware to name a new. For a list of speakers, please see

About The Vanella Group, Inc.
The Vanella Group, Inc. provides High-Touch/High-Quality Telesales-based Lead Generation Solutions for Enterprise Technology companies nationwide. Now in their 10th year, they have delivered opportunity-based programs for companies such as HP, Borland, Hitachi, SAP, Guidewire Software, and many other enterprise technology providers. Their programs are uniquely designed to be performance-based, radically overachieving traditional telesales programs. For more information, visit

About The Sales 2.0 Conference
The Sales 2.0 Conference is a unique industry event addressing emerging selling strategies and technologies. The conference, at the Intercontinental Hotel in San Francisco, March 8-9, 2010, combines powerful keynote speakers with valuable industry networking and collaboration. Leading SaaS sales technologies . For more information about The Sales 2.0 Conference program visit