The Vanella Group, Inc. CEO One of "20 Women to Watch in Sales Lead Management" in 2015


Executives from The Vanella Group, Inc., Oracle, Vanillasoft, Apttus, Act-On Software, and other business leaders are on the 2015 list of "20 Women to Watch in Sales Lead Management"



April 6, 2015 San Jose, CA - The Vanella Group, Inc., one of the most well-known B2B Telemarketing and Teleservices firms exclusively for enterprise technology providers, announced today that its CEO, Mari Anne Vanella, has been listed as one of the "20 Women to Watch" in 2015 in the field of Sales Lead Management.

This prestigious industry award, sponsored by the Sales Lead Management Association (SLMA) and Pointclear, recognizes prominent women in the sales industry who create wealth for their companies and clients through the better management of sales leads, process improvements, and thought leadership.

"Being included on this list is a tremendous honor," said Mari Anne Vanella. "As more and more women enter the ranks of senior management, being recognized in this way means a lot. I have worked hard to stay agile to adapt to market changes for our clients, and to deliver the right solution at the right time over the years. Enterprise sales continues to evolve as buyers have more resources, and to be able to stay in front of those behavior trends is very important.”

In 2001, Mari Anne Vanella founded The Vanella Group, Inc. with a radically different approach to telemarketing for enterprise technology companies. The solution is entirely focused on sales cycle identification and engagement for sales teams. The Vanella Group, Inc. has grown into a successful teleservices provider that consistently delivers results 5x above industry set standards. The Vanella Group, Inc. works with some of the biggest companies in the world as well as built strong relationships with companies such as, Marketo, InsideView,and


About Sales Lead Management Association 
The Sales Lead Management Association (SLMA) provides best practices for marketing and sales management so that the marketing dollars put at risk have a predictable rate of return. Combined with helping companies develop best-in-class sales lead management processes and procedures, as well as implementing best practices in the use of Sales Force Automation (SFA) and Customer Relationship Management (CRM) software, SLMA helps companies refine their systems to experience both a competitive advantage and more predictable revenues. To learn more, visit


About The Vanella Group, Inc. 
The Vanella Group, Inc. provides High-Touch/High-Quality Telesales-based Lead Generation Services for Enterprise Technology companies nationwide. Now in their 15th year, they have delivered opportunity-based programs for companies such as HP, Borland, Hitachi, SAP, Hughes, and many other enterprise technology providers. The Vanella Group, Inc. is a Marketo Partner, Salesforce Enterprise Consulting Partner, Inside View Partner, and provides various services to optimize and manage CRM and marketing automation activity for clients as part of their Telesales 2.0™ solution. Their programs are uniquely designed to be performance-based, overachieving traditional telesales programs 5x above industry standards (recent DMA Report.) For more information, visit