For Immediate Release

The Vanella Group, Inc. Sponsors “The DNA of a High-Performance Sales Team” Sales 2.0 Conference With Top Influencers in Enterprise Sales

The Vanella Group, Inc., Oracle, PeopleLinx, and other industry luminaries headline sponsor list and agenda for San Francisco event. “Sales 2.0” defines the power of current technologies, services, and processes that bring proven results that increase sales velocity and volume.


San Jose, California (PRWEB) June 28,2016


The Vanella Group, Inc., in collaboration with Oracle, PeopleLinx, Conversica, and other thought-leaders in sales, announced

today its sponsorship of the annual Sales 2.0 Conference to be held at the Hotel Nikko in San Francisco, July 18-19, 2016.

“Sales 2.0” has defined the best-practice of tightly aligned technologies, processes, and expert insight to increase revenue growth. The Sales 2.0 Conference continues to demonstrate how combining next-gen sales enablement technology with a modernized approach can dramatically accelerate the sales cycle and optimize pipeline performance and results.

“We are delighted to have The Vanella Group, Inc. as a 6-time sponsor at the Sales 2.0 Conference,” says Gerhard Gschwandtner, CEO Selling Power. “This year’s theme, The DNA of a High-Performance Sales Team, is a perfect topic to really showcase their B2B sales development expertise. Their unique tele-based lead gen model invigorates entire sales organizations. Their methodology identifies active buy-cycles and enables sales teams to move away from outdated selling methods and connect with prospects at a meaningful level. The Vanella Group, Inc. always stays a step ahead of the changing landscape with enterprise sales and aligns with the modernized buyer & seller relationship. We're looking forward to having them at the event!”

“We have continued to sponsor the Sales 2.0 Conference as a medium to forge the way for sales effectiveness. The B2B landscape is continually changing. We are in the trenches with sales organizations daily helping them to identify sales cycles and then understand how to progress large deals, stay engaged, and deploy the right resources at the right time to achieve their goals. For 16 years we have been helping them stay in front of the shifts in buyer behaviors and get them in front of buyers,” says Mari Anne Vanella, Founder & CEO. “Today, we have an entirely new element to manage which is the social buyer. Prospects are social savvy, informed, and know where to go for intelligence—and this has created a new challenge for sales teams to learn how to add-value beyond what buyers can discover on their own to still be a vital part of the process. We really enjoy seeing the results our programs bring.”

The Sales 2.0 Conference will address industry trends and key topics such leveraging "Data, Social, and Culture to Sell Smarter." Also, sessions such as "Understanding and Replicating the Genome of Your Best Sales Performers" will really accelerate success for many organizations. Additionally, innovation in lead generation, customer acquisition, and other key topics will be covered. The conference will feature thought leaders in sales from companies that includes Oracle, LinkedIn, ClearSlide, and other well-known firms.

About The Vanella Group, Inc.

The Vanella Group, Inc. is the only firm that built a proven methodology, Telesales 2.0 ™ exclusively focused on opportunity discovery for enterprise technology providers. They work with organizations such as HP, CA, Hitachi, SAP, and many others. They provide a sophisticated tele-based outbound lead generation solution that delivers results 5x above industry standards (per DMA research) and are sought-after consultants and speakers on the topic of prospect engagement and sales development . For more information, visit

About The Sales 2.0 Conference
The Sales 2.0 Conference 2016 provides B2B sales, marketing, and operation leaders proven tactics from an expert community, for optimizing sales processes and results, during an interactive and regionalized event from the best sales expertise resources. Sales 2.0 aggregates the insight from a very strong sales expert community comprised of executives, consultants, and analysts and presents the information through actionable discussions and resources for businesses to use. Learn more at