For Immediate Release

The Vanella Group, Inc. Sponsors “Success in Real-Time” Sales 2.0 Conference With Top Influencers in Enterprise Sales

The Vanella Group, Inc., Oracle, Fusion, OneSource, LexisNexis, and other industry luminaries headline sponsor list and agenda for San Francisco event. “Sales 2.0” defines the power of current technologies, services, and processes that bring proven results that increase sales velocity and volume.


San Jose, California (PRWEB) January 28, 2014

The Vanella Group, Inc., in collaboration with Oracle, Fusion, LexusNexis, OneSource, and other thought-leaders in sales, announced today its sponsorship of the annual Sales 2.0 Conference to be held at the Four Seasons Hotel in San Francisco, May 5-6, 2014. “Sales 2.0” has defined the power of sales-oriented technologies along with proven processes that increase sales velocity and volume. The Sales 2.0 Conference continues to demonstrate how combining next-generation sales enablement technology with innovative processes can dramatically accelerate the sales cycle and optimize pipeline performance and results.

“We are delighted to have The Vanella Group, Inc. as a 5-time sponsor at the Sales 2.0 Conference” says Gerhard Gschwandtner, CEO Selling Power. “This year’s theme, Success in Real-Time, is a perfect topic to really showcase their expertise. The Vanella Group, Inc. invigorates entire sales organizations with their methodology that identifies active buy cycles and enables sales teams to move away from outdated selling methods and really connect with prospects at a meaningful level. The Vanella Group, Inc.always stays a step ahead of the changes happening with enterprise sales and aligns with the modernized buyer and seller relationships. We’ll look forward to having them at the event!”

“We have continued to sponsor the Sales 2.0 Conference as modernizing sales effectiveness is continually changing. A few years ago, sales teams needed to step up their infrastructure to have a wider reach and better time management while marketing was implementing automation platforms. Back then, the two organizations were working out ways to sync their activity successfully” says Mari Anne Vanella, Founder & CEO. “Today, we have an entirely new element to manage which is social selling and the social buyer. Buyers have become social savvy, well informed, and know where to go for intelligence—and this has created a new challenge for sales teams to learn how to add value beyond what buyers can discover on their own. It’s a great time to be involved and we really enjoy helping companies not miss out on opportunities.”

The Sales 2.0 event will address industry trends and key topics such as innovation in lead generation, customer acquisition, and how to not miss opportunities by being in the right place at the right time, to name a few. The conference will feature thought leaders in sales from companies that includes Gartner, Cisco, and Tibco along with other well-known firms.

About The Vanella Group, Inc.

The Vanella Group, Inc. is the only firm that focuses exclusively on opportunity development for the enterprise technology industry. They work with organizations such as CA, Hitachi, SAP, and many others. They provide sophisticated outbound lead generation that delivers results 5x above industry standards (per DMA report) and are sought after consultants and speakers on the topic of prospect engagement and sales development . For more information, visit

About The Sales 2.0 Conference

The Sales 2.0 Conference 2014 provides B2B sales, marketing, and operation leaders proven tactics from an expert community, for optimizing sales processes and results, during an interactive and regionalized event from the best sales expertise resources. Sales 2.0 aggregates the insight from a very strong sales expert community comprised of executives, consultants, and analysts and presents the information through actionable discussions and resources for businesses to use. Learn more at