b2b Saas Lead Generation that works

You Can't Sell What You Can't Access
Our B2B SaaS lead generation experts engage senior decision-makers through our proven Framework of Access® methodology, delivering 4× the outcomes of standard SDR teams.

We outperform in-house teams by 4x.

How? Ask us.
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As a seasoned enterprise tech | SaaS marketing executive, you know the pressure to deliver revenue growth and sales pipeline

But your current lead generation efforts are falling short, leaving your pipeline stagnant and your team chasing unqualified leads. You need a solution that delivers results, not just leads.

The problem is simple: outdated tactics aren't cutting it in today's competitive enterprise tech landscape. You need an outsourced lead generation partner who understands your industry, can engage with decision-makers as peers, and boost your SaaS lead generation efforts.

For enterprise tech companies looking to build a predictable pipeline, working with B2B SaaS lead generation experts who understand complex sales cycles transforms your pipeline.

The Vanella Group is your trusted partner in B2B SaaS lead generation.

As a leading B2B lead generation agency, our proven Telesales 2.0® methodology is an outsourced lead generation solution that connects your sales team with qualified prospects who are ready to buy. We leverage data-driven insights and a consultative lead generation process to uncover pain points and position your solutions as the answer.

Instead of scaling an internal SDR team from scratch, many SaaS providers are turning to outsourced SDRs for SaaS and enterprise tech to access experienced reps who can engage at an executive level.

A video thumbnail showing Mari Anne Vanella, CEO of The Vanella Group, being interviewed about her unique lead generation approach.

Qualified Leads

Our Framework of Access® methodology prioritizes strategic conversations with decision-makers to ensure a consistent flow of high-quality leads.

Faster Sales Cycles

Our experienced sales development team efficiently navigates complex sales processes to accelerate your path to revenue.

Clear ROI

Our data-driven approach provides comprehensive tracking and reporting, giving you visibility into the impact of your investment.
Proven Results from Industry Leaders
80% of large deals that closed came from this telemarketing program.
I am extremely impressed with The Vanella Group, Inc.'s ability to grasp the technology and the business benefits of our product as well as your development of such targeted messaging. I look forward to our next business venture with you.
Just after the first 90 days, 50% of what it in our pipeline is from you…we have never run a program like this.
See how we can help you achieve your goals
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Our Process

1

Book Your Consultation

Schedule a free consultation to discuss your lead generation goals and challenges.

2

We Develop a Data-Driven Strategy & Execute

We'll analyze your target market, craft a personalized outreach plan, and engage decision-makers with our proven Framework of Access® approach.

3

Get Predictable Pipeline Growth

Experience a consistent flow of qualified leads that convert, accelerating your sales cycle and driving measurable ROI.

Experienced BDR Team

Seasoned professionals with deep industry knowledge and proven sales acumen ensure qualified appointments.

Framework of Access® Methodology

Our proprietary approach focuses on strategic, peer-to-peer conversations that build trust and uncover opportunities.

Data-Driven Prospecting

We leverage targeted research and analytics to identify decision-makers with a high propensity to buy.

Customized Outreach Strategies

We tailor our approach to your specific goals and ideal customer profile, ensuring maximum relevance and impact.

Multi-Channel Engagement

We leverage multiple channels (phone, email, social media) to reach decision-makers and increase response rates.

Continuous Pipeline Optimization

We continuously monitor and refine your pipeline, uncovering hidden opportunities and maximizing conversions.

Detailed Reporting and Analytics

Gain insights into campaign performance, lead quality, and ROI with transparent, data-driven reporting.

Flexible and Scalable Solutions

Tailor our services to your budget and needs, whether you're a startup or an established enterprise.

Ongoing Consultation and Support

Receive expert guidance and support to optimize your appointment setting strategy and achieve your goals.

See how we can help you achieve your goals
Let's Talk
Your B2B Outbound Lead Generation Questions, Answered
What sets The Vanella Group, Inc. apart from other B2B lead gen and SDR agencies?

We don't just deliver leads; we deliver results. Our Framework of Access® methodology goes beyond traditional B2B telemarketing. We are focused on strategic, executive-level conversations with decision-makers and key stakeholders.  Our technical fluency of the enterprise landscape is unmatched. We also leverage AI-powered systems to make sure you are in the "right place at the right time."

How can I be sure your services will generate a return on investment (ROI)?

We understand ROI is paramount. Our data-driven approach tracks and measures every campaign, giving you clear visibility into the effectiveness of your investment.

Our 2025 Performance Report put our results 4x above leading analyst SDR frameworks.

We also know our formula and its effectiveness, as well as where it is and where it isn't a fit. We don't work with companies where it is not a good fit for us both.

How quickly can I expect to see results from your services?

While results can vary depending on several factors, our clients typically see a significant increase in qualified leads within weeks of launch.

What is your pricing model?

Our pricing model is based on an understanding of scope, your objectives, and required volume.

We have a few options to explore with you. We'll work with you to develop a tailored solution that delivers the best possible value for your investment.

Can you provide references or case studies from clients in my industry?

Yes, we have a proven track record of success in a variety of industries across a broad range of enterprise tech. We're happy to share case studies and client testimonials that demonstrate our ability to deliver results in your specific industry.

How do you ensure quality?

Quality is never a problem—because value is built into our model from the start.

Our team is all senior-level, U.S.-based professionals who engage buyers in meaningful, peer-level conversations.

We operate with precision: uncovering real opportunities, aligning with your ICP, and delivering intelligence-rich insights, not just names on a list.

How do you integrate with my existing sales and marketing processes?

We are all about seamless collaboration.

We'll work closely with your team to understand your existing processes and design our work accordingly.

Part of our early discovery with your team is understanding your processes and tech stack, as well as how we can support your workflows.

Do you work with any of my competitors?

We maintain strict confidentiality and non-compete agreements with all our clients.

We would never engage with a direct competitor in the same market segment. You have us exclusively.

What guarantees your results?

We're selective in our partnerships, choosing to work only with those we're confident we can help succeed long-term.

We stand by our work 100%.

Our performance-based approach is not measuring dials and appointments, it’s focused on engagements and value. We're confident in our proven Framework of Access® methodology and its ability to drive predictable pipeline growth.

Free Consultation

Ready to Transform Your Pipeline with Qualified Leads?

Learn how you can attain 5 times the industry standard results with our B2B lead generation services for SaaS companies.

Thank you! We look forward to speaking with you.

In this brief, no-pressure chat, we'll:

  • Discuss your specific sales challenges and goals.
  • Explore how our proven Telesales 2.0® methodology delivers results.
  • Determine if a deeper dive is right for you.

Our goal is simple: understand your needs and see how we can help you achieve success.

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