Management Team at The Vanella Group, Inc.

Mari Anne VanellaMari Anne Vanella


Mari Anne Vanella has 25+ years of sales and business management experience. As Founder/CEO of sales development firms in the Silicon Valley, her organizations have consistently delivered long-term, successful sales development programs to high tech and services industries across the United States.

Mari Anne's background includes successful performance as Vice President and Director at companies such as The EC Company (now ADX), PictureTalk, a subsidiary of Drake International (one of the world's largest IT solution and staffing firms), Global Knowledge, a $500 Million IT Training and consulting firm, and at Skyline Computer Corporation, where she led the Cisco Training Products organization to a #5 position in the country within one year. Prior to these she founded Procom, a sales development firm based in the Silicon Valley serving customers such as State Farm Insurance, Waddell & Reed, AmeriPro, and many others.

Her executive leadership roles in enterprise technology sales organizations with field reps, sales engineers and customer service teams contribute to in-depth knowledge and hands-on experience which results in a solution that has unmatched results.

Her industry affiliations include being a Founding Member of Women In Technology International's (WITI) Global Executive Network and sat on the panel of Technology Influencers at the WITI Summit alongside the CIO from Cummins, VP from IBM, and other thought leaders in tech. She is also a speaker for the Direct Marketing Association (DMA) of Northern California. She received an honorary sales professional certification from Sales & Marketing Executives International (SMEI) for her contributions to the sales community. Mari Anne has also been active in The American Marketing Association, the Silicon Valley AMA, SVASE (Silicon Valley Association of Startup Entrepreneurs), Women in Consulting, National Association of Female Executives, and the Sales Lead Management Association.

Mari Anne is listed in the #3 position in the "40 Most Inspirational C-Level Leaders in Sales Lead Management" in 2015 and is also listed in the "20 Women to Watch in Sales Lead Management" in 2016, 2015, 2014, 2013, 2012, and 2011. She was recently a speaker in featured sessions at Dreamforce on Social Selling and has been invited to speak three times recently in featured sessions. She has also been invited to represent the SMB CEO role at "LinkedIn Live" event which was co-sponsored by the regional Chamber of Commerce and focused on how SMB's can successfully leverage LinkedIn as The Vanella Group, Inc. has.

Recently she has authored the best-selling and award-winning book 42 Rules of Cold Calling Executives which is available on and other retail channels.

Mari Anne's graduate studies in Business Management were through the Edinburgh School of Business, Heriot-Watt University.

Read Mari Anne's Blog Insights Into Cold Calling

Karmon WalkerKarmon Walker

Director of Government Accounts & Customer Service

Karmon brings a strong background in developing opportunities in both the State and Federal government sectors. As a former founder of a successful women-owned business serving the government account base, she brings fluency in all aspects of government lead development and contract knowledge. Her expertise is navigating contract vehicles, buying processes and uncovering hard to find opportunities result in the highest possible return on campaigns for our clients' government sales organizations. Karmon's most recent project was researching the most advantageous contract vehicles that are available our clients can leverage in their selling efforts. She has also done extensive profiling of buying organizations and current trends and is also helping to profile the most profitable partnering models for services/civilian agencies.

Karmon's background also includes successful Senior Government Account Management for New Horizons, I-TECH and Skyline Computer companies where she successfully managed both government accounts and large resellers such as Tech Data.

Karmon holds a degree in Business Management from JD College.

Joseph TosiJoseph Tosi

Director of Marketing, Design & Communications

Joseph has worked with The Vanella Group, Inc. since 2002. With a dual background in design and technology, Joseph is adept at all phases of design and development. At The Vanella Group, Inc., he manages the efforts surrounding branding, online presence, and corporate messaging.

Joseph brings an extensive background as Multimedia Director at one of Tampa Bay’s busiest development firms, fullCircle Creative. Joseph's most recent work includes catalog design for BIC Graphic USA and Sheaffer Writing Instruments.

Joseph holds a BA in Digital Art and Technology from the International Academy of Design.

Bobby HollandBobby Holland

Technology Solution Advisor

Bobby has worked with The Vanella Group, Inc. for over 8 years as a technical advisor and consultant. His contribution provides a greater depth of understanding in many complex areas of software delivery and current industry trends that affect our customers.

Bobby has been in enterprise technology for over 25 years. His expertise ranges from computer operations to software engineering and architecture. He has held senior management positions for well-known consulting companies such as EDS, AMS, as well as the former telecom giant, MCI. His most recent role is Director of Custom Solutions for a $500M Denver-based billing and CRM company, servicing telecom, cable and ISP companies.