Books The Vanella Group, Inc. Recommends

Some of our best ideas can come from the experiences and wisdom of other people. Here are some of our favorite authors and books.

Keith Ferrazzi is one of the rare individuals who discovered the essential formula for making his way to the top -- a powerful and balanced combination of marketing acumen and networking savvy. Both Forbes and Inc. magazines have designated him one of the world's most "connected" individuals.

As Founder and CEO of Ferrazzi Greenlight, he provides market leaders with advanced strategic consulting and training services to increase company sales and enhance personal careers. Ferrazzi Greenlight strategically leverages the insight of its executives, whose careers span the highest echelons of corporate America, along with principles from Ferrazzi's best-selling book, Never Eat Alone.

Struggling to crack into corporate accounts and win big contracts? Internationally-recognized sales strategist Jill Konrath, author of has created an information-rich website filled with resources, sales tools and more to increase your sales and shorten your sales cycle.

Jill's book, Selling to Big Companies, was recently selected by Fortune magazine as one of eight all-time "must reads" for sellers. She has also authored SNAP Selling.


"Mari Anne Vanella has the recipe to successful cold calling. She is definitely the expert in an area that many find so difficult. That she is now sharing her practices is something that should not be missed out on. The 42 Rules is easy to read and will prove valuable for even the most seasoned reps and Sales Management."

42 Rules of Cold Calling Executives is the ultimate course in techniques for successfully cold calling into executives. Learn about some of the best practices behind The Vanella Group, Inc.'s impressive results.