The Vanella Group, Inc. sponsors the Sales 2.0 Conference

The Vanella Group, Inc., Oracle, Salesforce, Marketo, Jigsaw, and other industry luminaries headline sponsor list and agenda for San Francisco event.“Sales 2.0” means integrating the power of SaaS sales oriented technologies with proven sales techniques to increase sales velocity and volume. The Sales 2.0 Conference will demonstrate how combining technology with effective processes can dramatically accelerate the sales cycle and optimize sales results.

The Vanella Group, Inc., in collaboration with Oracle, Salesforce, SAP Business Objects, Hoovers (NYSE: DNB), Marketo, and other industry leading companies, announced today its sponsorship of the 4th annual Sales 2.0 Conference (www.sales20conf.com) to be held at the Four Seasons Hotel in San Francisco, March 8-9, 2010. “Sales 2.0” means utilizing the power of sales-oriented SaaS technologies with proven processes to increase sales velocity and volume. The Sales 2.0 Conference will demonstrate how combining next-generation sales enablement technologies with innovative sales processes can dramatically accelerate the sales cycle and optimize sales results.

"As Sales 2.0 has evolved, the challenge for many organizations is how to successfully leverage these solutions in combination with, or in place of, traditional selling methods. I am continually impressed with performance-based results that The Vanella Group, Inc. creates for sales leaders with their Telesales 2.0™ solution," says Gerhard Gschwandtner, Sales 2.0 Conference Co-host and Founder and Publisher of Selling Power magazine, "We are very pleased they are sponsoring this year's conference in San Francisco.

“Sponsoring the Sales 2.0 Conference for the third time is very exciting” says Mari Anne Vanella-Wright, Founder and CEO of The Vanella Group, Inc.; “In today’s market, it’s critical that sales organizations implement proven, best practices across their sales infrastructure, strategy, and operations. Our Telesales 2.0™ solution, which supports an overall Sales 2.0 infrastructure, continues to enable our clients to reach and exceed their outsourced telesales goals. We enthusiastically support the Sales 2.0 Conference as a venue to lead change.”

The Sales 2.0 event will address industry trends and key topics such as: “Transforming Strategy into Results,” Innovations in Lead Generation & Customer Acquisition, and How to Create a Fully-Integrated Sales 2.0 Organization, to name a few. The conference will feature thought leaders in sales from companies like Gartner, Microsoft, Oracle, and VMware to name a new. For a list of speakers, please see http://www.sales20conf.com/SF2010/speakers.html