Industry veteran Mitch Williams joins The Vanella Group, Inc. as SVP Sales and Business Development

The Vanella Group, Inc., is one of the leading providers of end-to-end teleservices programs for technology companies; a provider of Sales 2.0 process consulting; a services partner of Marketo, and the market leader in buy-cycle Identification.

"Adding Mitch to the team will take us to the next stage of growth and we are really excited to have him on board", said Mari Anne Vanella-Wright, CEO of The Vanella Group, Inc. "Mitch Williams brings 25 years of experience in enterprise software/SAAS sales and business development for both venture backed startups and larger enterprises. His vast experience with companies such as ATG, Pacific Edge Software, Valdero, Kadiri and Octel Communications makes him a natural addition to The Vanella Group team."

"In today's market, it is critical that companies re-examine their marketing programs to ensure that they are both current and accountable. The Vanella Group, Inc. has established themselves as the go-to expert of telesales and lead generation programs and I am excited to be part of a company with such a great reputation in the marketplace.” Said Mitch Williams, "Their recent addition of Marketo to their portfolio (which includes Salesforce and Jigsaw) we are taking to market a complete closed-loop solution.”

Prior to joining the Vanella Group, Williams was the Managing Director for Taylor Winfield Inc. a leading executive search firm. There, Williams specialized in recruiting sales and business development executives for early stage, venture backed technology companies. Williams began his career in sales with NBI, Nortel and Octel Communications. He held various sales and sales management positions at Octel as it grew from $50M in sales to $ 650M. Williams then joined five startups as VP of Sales and Business development working for Venture firms such as Kleiner Perkins, Mohr Davidow, Trinity Ventures, Sequoia Capital, Onset Ventures, Voyager Capital, and Foundation Capital. Mitch holds a BA from Columbia University and an MBA from The University of Phoenix.